Comparing Marketing Strategies For Video Productions
If you're looking for marketing strategies, small business advice, online marketing and cheap Online Video Production services be sure to check out Kurb promotions, because right now I am still testing out lots of new marketing ideas for getting my newest small business ideas of the ground.
When starting a new business I think one of the most
important things is to gauge your enthusiasm for the project. There are lots of
ideas that will work, but are you going to be able to maintain the commitment
required to see the project through to profitability and sustainability? Also I
think it's a good idea to compare your marketing strategies and consider which
combination of marketing strategies and new business development ideas are most
likely to be successful. At the moment I have 3 main business ideas which I am
attempting to develop:
Online Video Production, color copying services, pirate
children's entertainment is the main 3. But the idea of pushing small business
marketing still lingers because there is no reason to do small business
marketing in place of music marketing to make more money, as the market is
bigger and has more to spend. I just need to create a service that is worth
$100 p/week. And also my music marketing product, which isn't really a wholly
new business idea in need of a marketing campaign development but rather a
branching off of my existing music marketing service, which I don't feel needs
to be developed otherwise. Before we compare marketing strategies let’s
consider the ceiling for these ventures both in terms of profit and commitment
on my part, and long term potential.
Online video production companies san antonio
could be highly profitable but will be
hard work long term to get there, mainly in establishing a reputation for
quality, there's great potential but requires high commitment to the marketing
and administration on my part. Color copying is quite similar to video except
there's a lot of power in establishing a strong local market that can be
sustained. The difference between the two is quality and reputation for video
and trust and service for color copying, that's the key to growing each
businesses market. Both these businesses have a lot of potential for easy and
long term earnings however with the pirate entertainment I have to invest my
own time to a greater extent, I only really want 2 jobs per week so I can
charge $200 for each.
But if we compare the other ideas in terms of marketing
strategy, first we must weigh up the contribution of Google search ranking and
Google Ad Words advertising. Immediately I see SEO being more effective for
video's international audience whereas PPC is much better for the locally based
printing services, and the pirate entertainment. That's probably why this will
end up a Video Production Services article. I will still do SEO, but I'll be
putting my online advertising money toward the printing and building up a
strong local base 100 people who spend $200 a year is $20,000 and that's about
where I would like to see us kicking off.
With the pirate entertainment I only need 2 jobs per week and
I'm booked. I think $10 p/week on Google should cover that. Video marketing is
a marketing strategy worth evaluating and will obviously need to be improved in
order to reflect quality with our cheap Online Video Production services. But the
pirates could also benefit from improved Video Production Services also. What
about other marketing strategies such as a flyer? What about a flyer with
CD/DVD duplication, Color Copying and pirates on it? Perhaps even Online Video
Production services also? The point is the first 3 are all dependent on local
goodwill and knowledge and I have already seen how a base of clients builds up
over time through word of mouth and repeat purchases, this is why the flyer
campaign may be effective.
So the end result is that the pirates are easy for now, all I
have to do is run the ads and grow it slowly. The Color copying I am favoring
slightly more because I can establish a robust local market with advertising
and already have the posturing and some graphic design stuff going. The
printing isn't quite as profitable as the video but I think I will have no
problems making the sales in Color copying to meet the target with a modest
Google Ad Words campaign. I think with $20 p/week I can generate $200 in
profit. With video it's probably more a matter of chipping away with the
writing, article marketing and SEO there and I think that will be the path to
picking up lots of international traffic for Online Video Production services
long term and picking up jobs worth $100-600 ever week, and branching into our
YouTube promotions services. So a split marketing strategy is the winner on the
day! Its Google Ad Words for local transactions and services and it's a slow
building SEO and link building campaign for cheap Online Video Production
services to get to a point in 6 months where there is video work every week.
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